This strategy comes from an in-depth analysis conducted by the Reframes team, observing the behavior of major streaming platforms. The goal is to understand how every creator can adopt the same strategy to optimize performance and maximize earnings from their content.
Streaming platforms all follow the same logic
Platforms like Netflix, Prime Video, Disney Plus, and many others follow a very similar strategy. It’s simple but extremely effective: when a new piece of content is coming – whether a movie, a new series, or a sequel to an existing title – what happens online?
All available social media platforms (TikTok, Instagram, Facebook, YouTube, etc.) are used to share short clips and trailers of the upcoming content, and this is done well in advance. This creates hype and engagement, constantly communicating the release date and where to watch the content. In some cases, this hype period can last months, if not years.
Practical example
When a new series, season, or movie is coming, the first news released by the production is that the content is in production, generating early online conversation. As the release date approaches, every week – or every 2–3 weeks – snippets, teasers, and trailers are posted on social media, always ending with the release date and where to watch it.
This strategy creates strong engagement that eventually converts into real audience on the platform.
What creators should do to maximize revenue
You are probably already posting content on social media, right? But often it’s done the wrong way.
Currently, many creators share their full content on social platforms, earning likes and views but not monetizing their work effectively.
Here’s what you should do instead:
- Keep posting on all your social platforms as you are already doing.
- But constantly communicate the release date of your movie or series on Reframes.
This way, you leverage the hype strategy of major platforms, converting views and engagement into audience on your platform and real revenue.
How to create hype in practice
A period of engagement and hype should last a minimum of 14 days up to 1–2 months, increasing as your audience grows.
What and where to post
- Posts, Reels, and Stories on all available social media: Instagram, Facebook, TikTok, Twitter/X, Reddit, Pinterest, Snapchat, Discord, etc.
- Use all possible platforms: create the content once and publish it across all channels. This maximizes views without having to create multiple versions of the same content.
Recommended frequency
- 2–5 posts per week with clips and excerpts of your movie or series, always indicating the release date on Reframes.
- Daily Stories with polls or interactions asking followers what they expect from the content.
The more you post, the more views and engagement you will get. The goal is to create exponential hype.
How long to dedicate to hype
The key rule: the bigger your audience, the longer the hype period can be. Conversely, if your audience is small, it’s better to focus hype into a shorter period to avoid overwhelming your followers.
1. Small/modest audience
- Monthly views: 10,000 – 100,000
- Recommended hype period: 1–2 weeks
- Why: the audience is limited, so long periods may tire users.
- Practical tips: Post daily or every other day with teasers, countdowns, and interesting facts. Engage followers with polls and questions.
2. Medium audience
- Monthly views: 100,000 – 1,000,000
- Recommended hype period: 2–4 weeks
- Why: the audience is larger, allowing for storytelling and anticipation without tiring followers.
- Practical tips:
- Alternate posts, Reels/Shorts, and Stories across all channels.
- Share teasers, clips, and mini-trailers.
- Interact with your audience using polls, quizzes, or countdowns.
3. Large audience
- Monthly views: 1,000,000 – 10,000,000
- Recommended hype period: 1–3 months
- Why: the audience is wide and content has viral potential. A longer period allows for storytelling, mini social events, and multiple teaser releases.
- Practical tips:
- AMA (Ask Me Anything), live streams, and social challenges.
- Teaser content distributed synchronously across all channels.
- Collaborate with other creators to expand reach.
4. Huge audience
- Monthly views: 10,000,000+
- Recommended hype period: 3–5 months
- Why: the audience is massive, allowing for a multi-layered hype ecosystem without overwhelming followers.
- Practical tips:
- Multi-platform strategies using Reddit, Discord, and dedicated communities.
- Exclusive previews, behind-the-scenes content, and mini-events.
- Coordinated viral content across all social platforms.
Conclusion
By following this strategy, every creator can:
- Maximize the views of their content.
- Convert social engagement into real audience on Reframes.
- Increase revenue with a hype plan structured and scalable according to audience size.
Remember: consistency and variety are key. The more platforms you use, the wider your reach, and the more successful your content will be.